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Outbound Sales & Appointment Setting

Professional SDRs who turn your leads into booked meetings. Stop wasting in-house resources on cold calling—our US-led outbound sales team handles prospecting, lead qualification, and appointment setting so your closers can focus on closing.

15-20 qualified meetings per agent/month
US-led team oversight
Launch Partnership program (4-24 weeks)

Proactive lead generation

Don't wait for inbound leads. We actively reach out to your ideal customer profile and fill your pipeline with qualified opportunities through multi-channel outreach.

Predictable pipeline growth

Scale your outreach efforts consistently. More calls equals more meetings equals more closed deals. Our proven processes deliver predictable, measurable results every month.

Faster time-to-market

Launch new products, enter new markets, or test new segments without hiring full-time SDRs. Get started in weeks, not months, with dedicated agents ready to perform.

What Is Outbound Sales Outsourcing? Partner with a specialized team to handle cold calling, email outreach, LinkedIn prospecting, lead qualification, and appointment setting—generating meetings in weeks, not months.

Unlike inbound sales (where customers come to you), outbound is proactive. Our SDRs identify your ideal customers, reach out with personalized messaging, handle objections, qualify leads using proven frameworks like BANT, and book meetings directly on your team's calendar.

For B2B companies, especially in SaaS, professional services, and high-ticket sales, outbound is often the fastest path to predictable revenue growth. And when you outsource it to a nearshore partner like Foundry, with US-led oversight and European-based execution, you get premium quality at a fraction of the cost of hiring domestically.

Proactive Lead Generation

Don't wait for inbound leads. Actively reach out to your ideal customer profile and fill your pipeline with qualified opportunities.

Predictable Pipeline Growth

Scale your outreach efforts consistently. More calls = more meetings = more closed deals. It's a numbers game, and we're good at numbers.

Free Up Your Sales Team

Let your Account Executives focus on high-value activities like demos and negotiations. We handle the time-intensive prospecting work.

Faster Time-to-Market

Launch new products, enter new markets, or test new segments without hiring full-time SDRs. Get started in weeks, not the months it takes to recruit and train in-house.

How Our Outbound Sales Process Works. A proven 6-step methodology that consistently delivers qualified meetings—transparent, measurable, and optimized for your success.

1
ICP Definition
Day 1-2

We work with you to define your perfect customer: industry, company size, job titles, pain points, and buying triggers.

Documented ICP with targeting criteria
2
Script & Messaging Development
Day 3-5

Our team creates customized scripts aligned to your brand voice, value proposition, and common objections. You review and approve everything.

Approved calling scripts and email templates
3
List Building & Prospecting
Day 3-7

We build targeted prospect lists using your criteria, verify contact information, and enrich data with key details about each lead.

Verified prospect list loaded in CRM
4
Outreach & Qualification
Week 2+

Our SDRs begin multi-touch outreach (calls, emails, LinkedIn). Every lead is qualified using BANT or your custom framework before booking.

Active outreach campaigns running
5
Meeting Setting & Handoff
Ongoing

Qualified prospects are booked directly on your calendar with pre-meeting briefs. Seamless handoff to your sales team with all context.

Meetings on your calendar with full lead intelligence
6
Optimization & Reporting
Ongoing

Weekly performance reviews, A/B testing of messaging, script refinements, and ongoing optimization based on what's working.

Weekly reports + monthly strategy sessions

Our Outbound Philosophy: We believe outbound sales is about building relationships, not just hitting dial quotas. Every call is personalized, every objection is handled professionally, and every interaction reflects your brand. We focus on quality conversations that lead to qualified meetings.

Everything You Get With Our Outbound Sales Service. A complete outbound sales engine—not just warm bodies making calls.

Prospecting & Research

ICP-Targeted List Building

We build prospect lists that match your exact criteria, no wasted dials on unqualified leads.

Data Enrichment

Every prospect record includes verified contact info, company details, and relevant intelligence.

Multi-Channel Research

We research prospects across LinkedIn, company websites, news, and industry databases before calling.

Trigger Event Monitoring

Identify prospects at the right time, funding rounds, leadership changes, expansion signals.

Outreach & Engagement

Cold Calling

Professional, conversational cold calls that open doors. Not robotic scripts, real conversations.

Email Campaigns

Multi-touch email sequences coordinated with calls. Personalized, not spam.

LinkedIn Outreach

Connection requests, InMails, and engagement, done tastefully and professionally.

Voicemail & Follow-Up

Strategic voicemail drops and persistent (but respectful) follow-up until we get a response.

Qualification & Conversion

BANT Framework

Budget, Authority, Need, Timeline qualification ensures only serious prospects reach your team.

Custom Qualification Criteria

Use your own qualification framework, we adapt to your sales process.

Objection Handling

Trained to handle common objections and identify genuine vs. brush-off responses.

Appointment Setting

Meetings booked directly on your calendar with full context and lead intelligence.

Tools & Technology

CRM Integration

Seamless integration with HubSpot, Salesforce, Pipedrive, Zoho, or your CRM of choice.

Sales Engagement Platforms

Experienced with Outreach, SalesLoft, Apollo, and other sales automation tools.

Call Recording & QA

Every call recorded, logged, and available for review. Quality assurance built-in.

Real-Time Reporting

Dashboard access to see daily activity, conversion rates, and pipeline metrics.

Always Included (No Extra Charges):

Dedicated US-led team lead
Weekly sync calls with your team
Custom script development
CRM data entry & hygiene
Performance reporting & analytics
Ongoing training & optimization

Industries We Serve. Specialized outbound sales expertise across multiple verticals—we understand your industry, your buyers, and what makes them say yes.

SaaS & Technology
Perfect for B2B software companies
Product demos & free trial conversions
Enterprise sales prospecting
Partner & reseller recruitment
Upsell & cross-sell to existing customers

Avg. 18-22 qualified meetings/month per SDR

Professional Services
Agencies, consultancies, and service firms
New client acquisition
Discovery call scheduling
Proposal follow-up
Event & webinar registration

Avg. 15-18 qualified meetings/month per SDR

B2B Manufacturing & Distribution
Industrial, wholesale, and supply chain
New account prospecting
Distributor & channel partner recruitment
Product launch campaigns
Trade show follow-up

Avg. 12-15 qualified meetings/month per SDR

Financial Services
Fintech, lending, insurance, wealth management
High-net-worth prospecting
Business loan lead qualification
Insurance policy renewals & upsells
Financial advisor appointment setting

Avg. 10-15 qualified meetings/month per SDR

Healthcare & Med Tech
Healthcare services, devices, and software
Provider & hospital outreach
Medical device demonstrations
Telehealth patient acquisition
Healthcare IT prospecting

Avg. 12-16 qualified meetings/month per SDR

E-commerce & Retail
B2B e-commerce and retail tech
Wholesale buyer prospecting
Retail partnership development
Platform & marketplace recruitment
Enterprise e-commerce solutions

Avg. 14-18 qualified meetings/month per SDR

Don't see your industry? Contact us — we adapt to any B2B sales environment.

Success Story: SaaS Company 3X's Pipeline in 90 Days. How a fast-growing HR tech company replaced underperforming in-house SDRs with Foundry.

47
Qualified Meetings Booked
in 90 days
22%
Meeting-to-Close Rate
above industry average
3.2x
Pipeline Growth
in first quarter
18
New Customers Closed
from outbound meetings
The Challenge
In-house SDR team was expensive and underperforming
Inconsistent pipeline generation month-over-month
Long ramp time for new hires (4-6 months to productivity)
Limited market coverage (only targeting one segment)
The Solution
Started with 2 dedicated Foundry SDRs focused on mid-market segment
Implemented BANT qualification framework aligned to their sales process
Custom scripts developed based on successful patterns from their top AEs
Weekly optimization sessions to refine messaging and targeting
The Results
Launched in 14 days (vs. 4-6 months to hire and train in-house)
47 qualified meetings in first 90 days (23.5 avg per SDR/month)
62% no-show rate improved to 18% with better qualification
$340K in closed revenue directly attributed to outbound meetings
Scaled to 4 SDRs in month 4 to support new product launch

Key Takeaway: Outbound can become a predictable, scalable growth channel when done right. Quality meetings trump quantity—15-20 qualified meetings consistently outperform 30+ unqualified ones. The Launch Partnership lets you prove ROI with performance guarantees before committing to longer terms.

Launch Partnership: Your Success Story Starts Here. We invest in your success through dedicated resources, comprehensive training, and performance guarantees—not discounts.

4-Phase Implementation Process
Phase 1: Discovery & Alignment
Weeks 1-2

Comprehensive needs assessment, KPI definition, technology planning, and custom timeline creation based on your service complexity.

Implementation plan with milestones
KPI targets with launch adjustments
Technical integration roadmap
Phase 2: Team Assembly & Training
Weeks 3-8+

Targeted recruitment, custom training curriculum, product knowledge transfer, and QA framework setup with US-based transition manager oversight.

Fully trained dedicated team
Process documentation and playbooks
QA scorecards and monitoring tools
Phase 3: Supervised Production
Graduated ramp

Graduated volume ramp (25% → 50% → 75% → 100%) with daily quality monitoring, real-time dashboards, and weekly optimization reviews.

Performance dashboards active
SLA targets consistently met
Process refinements documented
Phase 4: Full Production & Optimization
Ongoing

Continuous improvement with monthly business reviews, quarterly optimization, and scalability support as your needs grow.

Dedicated US-based account manager
Quarterly strategic recommendations
Scalable operations ready for growth
Transparent, Complexity-Based Timelines
Launch TierTimeline
Quick Launch4-8 weeks
Standard Launch8-16 weeks
Complex Launch16-24 weeks

Outbound sales typically falls under Standard Launch (8-16 weeks) depending on product complexity and ICP requirements.

What's Included in Every Launch Partnership

Launch Partnership

4-phase implementation process
Dedicated US-based transition manager
Custom training curriculum and playbooks
Performance guarantees with SLAs

Team & Management

US-based account manager
Dedicated agents (not shared pools)
Weekly progress reports
Monthly business reviews

Technology & Tools

Real-time KPI dashboard
Call recording and QA monitoring
CRM and helpdesk integration
Process documentation included

Quality & Risk Mitigation

Graduated volume ramp with QA oversight
Flexible exit terms (30-day notice)
SLA credits if targets missed
Scale 2-10x with no penalties

Custom Pricing: Every outbound program is priced based on your specific requirements—agent hours, service complexity, CRM integrations, and campaign scope. Use our BPO calculator for an instant estimate, or schedule a discovery call for exact pricing.

Setup Fee Waiver: During the Launch Partnership, setup and onboarding fees ($3,000-$20,000 value depending on team size) are waived. This covers agent training, CRM integration, knowledge base setup, and system configuration.

How Foundry Compares. Outbound sales outsourcing options compared—see why companies choose Foundry for the optimal balance of quality, cost, and flexibility.

Average Cost per Month
FoundryCustom (from $1,400/agent)
In-House$6,000-8,000/SDR
Offshore$1,500-2,500/agent
On-Demand$3,000-5,000/agent
Setup Fees
FoundryWaived (Launch Partnership)
In-House$10K-25K+ (recruiting)
Offshore$2,000-5,000
On-Demand$1,000-3,000
Launch Timeline
Foundry8-16 weeks (outbound)
In-House3-6 months
Offshore4-8 weeks
On-Demand2-4 weeks
English Fluency
FoundryNative-level
In-HouseNative
OffshoreVaried/Accented
On-DemandVaried
US Leadership Oversight
FoundryYes - Every team
In-HouseYes
OffshoreNo
On-DemandLimited
Contract Flexibility
Foundry30-day exit during launch
In-HouseN/A (employees)
Offshore6-12 month minimum
On-Demand3-6 month minimum
Team Model
FoundryDedicated agents per client
In-HouseYour employees
OffshoreDedicated or shared
On-DemandGig/freelance contractors
Performance Guarantees
FoundrySLAs with credits/remedies
In-HouseYour responsibility
OffshoreActivity-based only
On-DemandVaried
CRM Integration
FoundryFull setup included
In-HouseYou configure
OffshoreBasic only
On-DemandExtra cost
Scalability
Foundry2-4 weeks to add capacity
In-House3-6 months per hire
Offshore4-6 weeks
On-Demand2-3 weeks
Training Included
FoundryOngoing & unlimited
In-HouseYour expense
OffshoreBasic only
On-DemandLimited
Performance Reporting
FoundryReal-time dashboard + weekly
In-HouseYou build
OffshoreBasic metrics
On-DemandStandard reports

The Bottom Line: In-house SDRs offer the most control but are expensive and slow to scale. Offshore BPOs are cheap but quality suffers. On-demand platforms use gig workers without deep client relationships. Foundry gives you dedicated agents who learn your business deeply, with US-led oversight, nearshore economics, performance guarantees with SLAs, and flexible exit terms through our Launch Partnership.

Frequently Asked Questions

Everything you need to know about our outbound sales and appointment setting services

Our average is 15-20 qualified meetings per SDR per month, but it varies by industry, deal complexity, and ICP definition. Enterprise sales with longer cycles might be 10-15, while SMB sales can be 20-25+. We set realistic expectations during discovery based on your specific market.

We use the BANT framework by default (Budget, Authority, Need, Timeline), but we adapt to your qualification criteria. Every prospect is scored, and only leads that meet your specific requirements make it to your calendar. We can also use MEDDIC, CHAMP, or custom frameworks.

We have extensive experience with HubSpot, Salesforce, Pipedrive, Zoho, and most major CRMs. During onboarding, we map your workflows, set up custom fields, create reporting views, and ensure all data flows seamlessly. Our team handles all CRM data entry so your records stay clean.

No. Our agents are native-level English speakers from Kosovo with neutral, professional accents. They undergo accent neutralization training and are coached on American business communication styles. Most prospects assume they're calling from the US.

Our typical launch timeline is 4-24 weeks depending on your industry and service complexity. Quick launches (4-8 weeks) for transactional sales in industries like E-commerce or Food Services. Standard timelines (10-16 weeks) for moderate complexity B2B sales. Complex launches (16-24 weeks) for highly technical or regulated industries requiring extensive product training and compliance knowledge. We provide transparent, phased timelines with clear milestones.

We track meeting quality closely. If your team is experiencing no-shows or unqualified prospects, we immediately adjust our qualification criteria, refine scripts, and retrain. Quality matters more than quantity, we'd rather book 12 great meetings than 20 mediocre ones.

Absolutely. We adapt to your process, not the other way around. Bring us your scripts, objection handlers, qualification criteria, and sales methodology. We'll learn it, follow it, and suggest optimizations based on what we see working in the field.

Both. If you have a list, we'll work it. If you need us to build lists, we use tools like Apollo, ZoomInfo, LinkedIn Sales Navigator, and industry databases. We can also enrich your existing data with verified contact information and company intelligence.

Every common objection is documented and scripted during onboarding. We role-play objection handling during training and continuously update scripts based on real-world patterns. Our team knows the difference between a brush-off and a real objection, and we handle both professionally.

Full transparency. You get access to a real-time dashboard showing dials, connects, conversations, emails sent, meetings booked, and conversion rates. All calls are recorded and available for review. We send weekly performance summaries and conduct monthly business reviews.

Yes. We can set up live call monitoring, call recording playback, and scheduled call shadowing sessions. Many clients listen to a sample of calls weekly to provide feedback and ensure brand alignment. Total transparency is part of our model.

We maintain backup coverage for every account. If an agent leaves, we have trained backup SDRs ready to step in with minimal disruption. Transition time is typically 2-3 days. Unlike losing an in-house SDR, you don't have to start recruiting from scratch.

We do multi-channel: cold calling, email campaigns, LinkedIn outreach, and voicemail drops, all coordinated. Most successful programs use 3-4 touchpoints per prospect. We follow your preferred cadence and can integrate with tools like Outreach, SalesLoft, or Apollo.

During onboarding, we study your brand guidelines, website copy, and existing sales materials. We write scripts that match your tone (professional, casual, technical, etc.) and submit them for approval. Regular QA ensures consistency. Your team can request adjustments anytime.

We track: total dials, connect rate, conversation rate, meetings booked, meeting-to-show rate, qualified opportunity rate, and pipeline generated. You can add custom metrics based on your needs. Reports are available in real-time via dashboard or delivered weekly via email.

Yes. Need to add SDRs for a product launch or seasonal push? We can ramp up with 2 weeks notice. Need to scale down temporarily? We adjust. Unlike in-house teams, you have flexibility without the pain of hiring/firing.

We provide dedicated SDRs who work exclusively on your account and learn your business deeply, not gig workers or shared pools. Your SDRs become true extensions of your team, understanding your product, ICP, and sales process inside-out. This dedicated model delivers far better results than on-demand platforms using freelance contractors.

We charge for hours worked (per-agent monthly pricing), not per meeting. This aligns our incentives—we focus on quality and long-term success, not gaming the numbers. You pay for dedicated capacity, and we optimize for your business outcomes.

The Launch Partnership is our comprehensive onboarding program that replaces traditional "pilot" approaches. It includes a 4-phase implementation process (Discovery, Training, Supervised Production, Full Production), a dedicated US-based transition manager, custom training curriculum, performance guarantees with SLAs, real-time KPI dashboards, and flexible exit terms with 30-day notice. We invest in your success through dedicated resources rather than offering discounts—standard rates from day one, with setup fees waived ($3,000-$20,000 value depending on team size).

Setup and onboarding fees ($3,000-$20,000 depending on team size) are waived during the Launch Partnership. This covers agent training, CRM integration, knowledge base setup, recruitment, and system configuration. Standard rates apply from day one—we don't discount our rates because we don't discount our quality. Instead, we invest in your success through the Launch Partnership's comprehensive resources and support.

Pricing is customized based on your specific requirements. Base rates start from $1,400/agent/month and adjust based on service complexity, coverage hours needed, language requirements, compliance certifications, and technology integrations. Use our BPO calculator for an instant estimate, or schedule a discovery call for exact pricing tailored to your outbound sales program.

Ready to Build Your Operation?

Start with a transparent timeline and performance guarantees. See exactly how we'll build your team in our pricing calculator.

4-24 week transparent timelines
Performance guarantees included
Flexible 30-day exit terms