Outbound Sales & Appointment Setting
Professional SDRs who turn your leads into booked meetings. Stop wasting in-house resources on cold calling—our US-led outbound sales team handles prospecting, lead qualification, and appointment setting so your closers can focus on closing.
Proactive lead generation
Don't wait for inbound leads. We actively reach out to your ideal customer profile and fill your pipeline with qualified opportunities through multi-channel outreach.
Predictable pipeline growth
Scale your outreach efforts consistently. More calls equals more meetings equals more closed deals. Our proven processes deliver predictable, measurable results every month.
Faster time-to-market
Launch new products, enter new markets, or test new segments without hiring full-time SDRs. Get started in weeks, not months, with dedicated agents ready to perform.
What Is Outbound Sales Outsourcing? Partner with a specialized team to handle cold calling, email outreach, LinkedIn prospecting, lead qualification, and appointment setting—generating meetings in weeks, not months.
Unlike inbound sales (where customers come to you), outbound is proactive. Our SDRs identify your ideal customers, reach out with personalized messaging, handle objections, qualify leads using proven frameworks like BANT, and book meetings directly on your team's calendar.
For B2B companies, especially in SaaS, professional services, and high-ticket sales, outbound is often the fastest path to predictable revenue growth. And when you outsource it to a nearshore partner like Foundry, with US-led oversight and European-based execution, you get premium quality at a fraction of the cost of hiring domestically.
Proactive Lead Generation
Don't wait for inbound leads. Actively reach out to your ideal customer profile and fill your pipeline with qualified opportunities.
Predictable Pipeline Growth
Scale your outreach efforts consistently. More calls = more meetings = more closed deals. It's a numbers game, and we're good at numbers.
Free Up Your Sales Team
Let your Account Executives focus on high-value activities like demos and negotiations. We handle the time-intensive prospecting work.
Faster Time-to-Market
Launch new products, enter new markets, or test new segments without hiring full-time SDRs. Get started in weeks, not the months it takes to recruit and train in-house.
How Our Outbound Sales Process Works. A proven 6-step methodology that consistently delivers qualified meetings—transparent, measurable, and optimized for your success.
We work with you to define your perfect customer: industry, company size, job titles, pain points, and buying triggers.
Our team creates customized scripts aligned to your brand voice, value proposition, and common objections. You review and approve everything.
We build targeted prospect lists using your criteria, verify contact information, and enrich data with key details about each lead.
Our SDRs begin multi-touch outreach (calls, emails, LinkedIn). Every lead is qualified using BANT or your custom framework before booking.
Qualified prospects are booked directly on your calendar with pre-meeting briefs. Seamless handoff to your sales team with all context.
Weekly performance reviews, A/B testing of messaging, script refinements, and ongoing optimization based on what's working.
Our Outbound Philosophy: We believe outbound sales is about building relationships, not just hitting dial quotas. Every call is personalized, every objection is handled professionally, and every interaction reflects your brand. We focus on quality conversations that lead to qualified meetings.
Everything You Get With Our Outbound Sales Service. A complete outbound sales engine—not just warm bodies making calls.
Prospecting & Research
We build prospect lists that match your exact criteria, no wasted dials on unqualified leads.
Every prospect record includes verified contact info, company details, and relevant intelligence.
We research prospects across LinkedIn, company websites, news, and industry databases before calling.
Identify prospects at the right time, funding rounds, leadership changes, expansion signals.
Outreach & Engagement
Professional, conversational cold calls that open doors. Not robotic scripts, real conversations.
Multi-touch email sequences coordinated with calls. Personalized, not spam.
Connection requests, InMails, and engagement, done tastefully and professionally.
Strategic voicemail drops and persistent (but respectful) follow-up until we get a response.
Qualification & Conversion
Budget, Authority, Need, Timeline qualification ensures only serious prospects reach your team.
Use your own qualification framework, we adapt to your sales process.
Trained to handle common objections and identify genuine vs. brush-off responses.
Meetings booked directly on your calendar with full context and lead intelligence.
Tools & Technology
Seamless integration with HubSpot, Salesforce, Pipedrive, Zoho, or your CRM of choice.
Experienced with Outreach, SalesLoft, Apollo, and other sales automation tools.
Every call recorded, logged, and available for review. Quality assurance built-in.
Dashboard access to see daily activity, conversion rates, and pipeline metrics.
Always Included (No Extra Charges):
Industries We Serve. Specialized outbound sales expertise across multiple verticals—we understand your industry, your buyers, and what makes them say yes.
Avg. 18-22 qualified meetings/month per SDR
Avg. 15-18 qualified meetings/month per SDR
Avg. 12-15 qualified meetings/month per SDR
Avg. 10-15 qualified meetings/month per SDR
Avg. 12-16 qualified meetings/month per SDR
Avg. 14-18 qualified meetings/month per SDR
Don't see your industry? Contact us — we adapt to any B2B sales environment.
Success Story: SaaS Company 3X's Pipeline in 90 Days. How a fast-growing HR tech company replaced underperforming in-house SDRs with Foundry.
Key Takeaway: Outbound can become a predictable, scalable growth channel when done right. Quality meetings trump quantity—15-20 qualified meetings consistently outperform 30+ unqualified ones. The Launch Partnership lets you prove ROI with performance guarantees before committing to longer terms.
Launch Partnership: Your Success Story Starts Here. We invest in your success through dedicated resources, comprehensive training, and performance guarantees—not discounts.
Comprehensive needs assessment, KPI definition, technology planning, and custom timeline creation based on your service complexity.
Targeted recruitment, custom training curriculum, product knowledge transfer, and QA framework setup with US-based transition manager oversight.
Graduated volume ramp (25% → 50% → 75% → 100%) with daily quality monitoring, real-time dashboards, and weekly optimization reviews.
Continuous improvement with monthly business reviews, quarterly optimization, and scalability support as your needs grow.
| Launch Tier | Timeline |
|---|---|
| Quick Launch | 4-8 weeks |
| Standard Launch | 8-16 weeks |
| Complex Launch | 16-24 weeks |
Outbound sales typically falls under Standard Launch (8-16 weeks) depending on product complexity and ICP requirements.
Launch Partnership
Team & Management
Technology & Tools
Quality & Risk Mitigation
Custom Pricing: Every outbound program is priced based on your specific requirements—agent hours, service complexity, CRM integrations, and campaign scope. Use our BPO calculator for an instant estimate, or schedule a discovery call for exact pricing.
Setup Fee Waiver: During the Launch Partnership, setup and onboarding fees ($3,000-$20,000 value depending on team size) are waived. This covers agent training, CRM integration, knowledge base setup, and system configuration.
How Foundry Compares. Outbound sales outsourcing options compared—see why companies choose Foundry for the optimal balance of quality, cost, and flexibility.
| Feature | Foundry (Nearshore) | In-House SDRs | Offshore BPO | On-Demand |
|---|---|---|---|---|
| Average Cost per Month | Custom (from $1,400/agent) | $6,000-8,000/SDR | $1,500-2,500/agent | $3,000-5,000/agent |
| Setup Fees | Waived (Launch Partnership) | $10K-25K+ (recruiting) | $2,000-5,000 | $1,000-3,000 |
| Launch Timeline | 8-16 weeks (outbound) | 3-6 months | 4-8 weeks | 2-4 weeks |
| English Fluency | Native-level | Native | Varied/Accented | Varied |
| US Leadership Oversight | Yes - Every team | Yes | No | Limited |
| Contract Flexibility | 30-day exit during launch | N/A (employees) | 6-12 month minimum | 3-6 month minimum |
| Team Model | Dedicated agents per client | Your employees | Dedicated or shared | Gig/freelance contractors |
| Performance Guarantees | SLAs with credits/remedies | Your responsibility | Activity-based only | Varied |
| CRM Integration | Full setup included | You configure | Basic only | Extra cost |
| Scalability | 2-4 weeks to add capacity | 3-6 months per hire | 4-6 weeks | 2-3 weeks |
| Training Included | Ongoing & unlimited | Your expense | Basic only | Limited |
| Performance Reporting | Real-time dashboard + weekly | You build | Basic metrics | Standard reports |
The Bottom Line: In-house SDRs offer the most control but are expensive and slow to scale. Offshore BPOs are cheap but quality suffers. On-demand platforms use gig workers without deep client relationships. Foundry gives you dedicated agents who learn your business deeply, with US-led oversight, nearshore economics, performance guarantees with SLAs, and flexible exit terms through our Launch Partnership.
Frequently Asked Questions
Everything you need to know about our outbound sales and appointment setting services
Our average is 15-20 qualified meetings per SDR per month, but it varies by industry, deal complexity, and ICP definition. Enterprise sales with longer cycles might be 10-15, while SMB sales can be 20-25+. We set realistic expectations during discovery based on your specific market.
We use the BANT framework by default (Budget, Authority, Need, Timeline), but we adapt to your qualification criteria. Every prospect is scored, and only leads that meet your specific requirements make it to your calendar. We can also use MEDDIC, CHAMP, or custom frameworks.
We have extensive experience with HubSpot, Salesforce, Pipedrive, Zoho, and most major CRMs. During onboarding, we map your workflows, set up custom fields, create reporting views, and ensure all data flows seamlessly. Our team handles all CRM data entry so your records stay clean.
No. Our agents are native-level English speakers from Kosovo with neutral, professional accents. They undergo accent neutralization training and are coached on American business communication styles. Most prospects assume they're calling from the US.
Our typical launch timeline is 4-24 weeks depending on your industry and service complexity. Quick launches (4-8 weeks) for transactional sales in industries like E-commerce or Food Services. Standard timelines (10-16 weeks) for moderate complexity B2B sales. Complex launches (16-24 weeks) for highly technical or regulated industries requiring extensive product training and compliance knowledge. We provide transparent, phased timelines with clear milestones.
We track meeting quality closely. If your team is experiencing no-shows or unqualified prospects, we immediately adjust our qualification criteria, refine scripts, and retrain. Quality matters more than quantity, we'd rather book 12 great meetings than 20 mediocre ones.
Absolutely. We adapt to your process, not the other way around. Bring us your scripts, objection handlers, qualification criteria, and sales methodology. We'll learn it, follow it, and suggest optimizations based on what we see working in the field.
Both. If you have a list, we'll work it. If you need us to build lists, we use tools like Apollo, ZoomInfo, LinkedIn Sales Navigator, and industry databases. We can also enrich your existing data with verified contact information and company intelligence.
Every common objection is documented and scripted during onboarding. We role-play objection handling during training and continuously update scripts based on real-world patterns. Our team knows the difference between a brush-off and a real objection, and we handle both professionally.
Full transparency. You get access to a real-time dashboard showing dials, connects, conversations, emails sent, meetings booked, and conversion rates. All calls are recorded and available for review. We send weekly performance summaries and conduct monthly business reviews.
Yes. We can set up live call monitoring, call recording playback, and scheduled call shadowing sessions. Many clients listen to a sample of calls weekly to provide feedback and ensure brand alignment. Total transparency is part of our model.
We maintain backup coverage for every account. If an agent leaves, we have trained backup SDRs ready to step in with minimal disruption. Transition time is typically 2-3 days. Unlike losing an in-house SDR, you don't have to start recruiting from scratch.
We do multi-channel: cold calling, email campaigns, LinkedIn outreach, and voicemail drops, all coordinated. Most successful programs use 3-4 touchpoints per prospect. We follow your preferred cadence and can integrate with tools like Outreach, SalesLoft, or Apollo.
During onboarding, we study your brand guidelines, website copy, and existing sales materials. We write scripts that match your tone (professional, casual, technical, etc.) and submit them for approval. Regular QA ensures consistency. Your team can request adjustments anytime.
We track: total dials, connect rate, conversation rate, meetings booked, meeting-to-show rate, qualified opportunity rate, and pipeline generated. You can add custom metrics based on your needs. Reports are available in real-time via dashboard or delivered weekly via email.
Yes. Need to add SDRs for a product launch or seasonal push? We can ramp up with 2 weeks notice. Need to scale down temporarily? We adjust. Unlike in-house teams, you have flexibility without the pain of hiring/firing.
We provide dedicated SDRs who work exclusively on your account and learn your business deeply, not gig workers or shared pools. Your SDRs become true extensions of your team, understanding your product, ICP, and sales process inside-out. This dedicated model delivers far better results than on-demand platforms using freelance contractors.
We charge for hours worked (per-agent monthly pricing), not per meeting. This aligns our incentives—we focus on quality and long-term success, not gaming the numbers. You pay for dedicated capacity, and we optimize for your business outcomes.
The Launch Partnership is our comprehensive onboarding program that replaces traditional "pilot" approaches. It includes a 4-phase implementation process (Discovery, Training, Supervised Production, Full Production), a dedicated US-based transition manager, custom training curriculum, performance guarantees with SLAs, real-time KPI dashboards, and flexible exit terms with 30-day notice. We invest in your success through dedicated resources rather than offering discounts—standard rates from day one, with setup fees waived ($3,000-$20,000 value depending on team size).
Setup and onboarding fees ($3,000-$20,000 depending on team size) are waived during the Launch Partnership. This covers agent training, CRM integration, knowledge base setup, recruitment, and system configuration. Standard rates apply from day one—we don't discount our rates because we don't discount our quality. Instead, we invest in your success through the Launch Partnership's comprehensive resources and support.
Pricing is customized based on your specific requirements. Base rates start from $1,400/agent/month and adjust based on service complexity, coverage hours needed, language requirements, compliance certifications, and technology integrations. Use our BPO calculator for an instant estimate, or schedule a discovery call for exact pricing tailored to your outbound sales program.
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